Visual Designer Vs Graphic Designer – Which Would Be Best for You?
Communication design is a blended discipline between information-marketing and visual design that is concerned with the effective use of media such as visual media, visual design or printed media to convey information to people. The key goals of this discipline are to generate awareness, build identity and create product awareness. It is all about making the viewer aware of the relevance of your product or service. It is also involved in creating products that meet specific requirements.
The designers who have succeeded in fulfilling the most important of these roles have often been named as the “best in the business” and have received numerous awards and recognition for their work. In order to be considered as a professional in this profession, one needs to have the basic skills like communication, critical thinking, creative thinking, problem solving skills, knowledge of technology, experience in different media and many other things. Those who have successfully cracked these key skills are often termed as masters of visual design. But in order to understand how to become a visual designer, one must first understand how they develop their skills and what are the different roles and responsibilities that they have.
One of the roles of the visual designer is to think of the creative layout of the project in terms of a user interface, using various kinds of media and applications that can be utilized to deliver the message effectively. He must be able to conceptualize and visualize the end product of the project in its final form. He has the responsibility of conveying the message in a simple and easy to understand manner and provide a pleasant browsing experience to the users. In a nutshell, the visual designer should make the web user interface user-friendly, which can only be attained by integrating art with technical know-how.
There are many digital design roles that are performed by the visual designer in the different fields and sectors. One of the fields where he is actively required is advertising. In this field he can either work for an individual or a company to promote and market their products and services through effective and innovative digital display campaigns. The digital designer plays an integral part in the advertising campaign by creating unique user interfaces and graphical elements, which are attractive and appealing to the target market segment. This can only be done if the designer possesses the knowledge and skill set that is needed in the process. Apart from the advertising field, the visual designer is also required in the manufacturing, retail, multimedia, and wholesale industries, to name a few, for the creation of effective sales and marketing strategies.
It should be clarified that there is considerable variation in the salaries paid to visual designers, depending upon their specialized skills and their expertise. If you possess excellent skills in graphic designing, your salary will surely be high. However, the skills and expertise possessed by the freelance graphic designer will not fetch you the kind of salary that you expect. Therefore it is important to choose a specialized job, where you will enjoy good remuneration, without any discrepancies in pay grade.
Before you decide upon the role of a visual designer vs. graphic designer, it is important to determine the specific requirements of the job, the company, and the industry. This will help you understand what skills and experience you need to have, to get the job done properly. It is also important to do a thorough research on the options that are available to you and the roles that are required in this industry. You can even take the help of the internet, to search the different types of jobs and the websites that provide information on these careers. Hence, by taking proper steps, you can select the best possible career, and also fulfill all your personal and professional obligations, in the best possible manner.