Graphic Designer – Creative Partnership
A graphic designer is an expert in the graphic arts and graphic design industry who design together typography, images, or moving graphics to produce a unique piece of artwork. A graphic designer not only produces the graphics mainly for print, broadcast, or online media, like brochures and advertisements, but sometimes they also create posters, packaging, corporate signage, logos, and artwork for clients. The graphic designer also decides what looks best, what will fit within budget, and what appropriate styles will be used. Graphic designers spend time thinking about how an item looks and what a brand represents to potential customers. They work with content designers to come up with content that the client can use in their own marketing materials.
When a business owner finds a brand, product, or service they wish to promote and advertise, they contact a graphic designer to develop an advertising campaign, which usually includes using television, radio, and other media to communicate with customers. A graphic designer uses digital art and animation to create visual concepts that are then transferred to actual paper. A graphic designer will often work closely with a writer and illustrator to come up with the concept and design for a brochure or sales pamphlet. Often times, a graphic designer may also work with programmers to create packaging for products.
A graphic designer may also work directly with clients in order to help them design the look and feel they want for their business. A graphic designer can create full color advertisements for print and broadcast media. Some graphic designers may also be freelancers, creating advertisements and designs for individuals on a smaller scale. Freelance graphic designers frequently work with local businesses in an effort to generate business for them.
Many designers collaborate with art directors, photographers, and printers in order to come up with concept designs or to come up with specific images to use in advertisements or collateral. Art directors help coordinate the creative process, while designers create the final product for a client. Many times, a designer and art director will collaborate in order to make the best possible advertisement that both sides will be happy with.
Colorful Ads Often, graphic designers often collaborate with marketing or advertising agencies in order to come up with ideas for new advertisements. One of the most common ways this happens is when a company is looking to launch a television or radio commercial. In order to come up with interesting ideas for commercials, a marketing agency might suggest an idea for a TV or radio spot. The advertising agency will provide the artist needed to create the ad. In exchange, the advertising agency will create the logos for the logos.
Colorful Designs Many graphic designers work with printers and other ad agencies in order to come up with colorful ads for billboard advertisements or posters. Many times, the client may provide the artist needed to create the ad. In some instances, the client simply sends the designer an image and requests specific colors. Once the designer creates a unique color design, the client can approve of the design and have the logo created. Once the designer has approved the colors, the client can have the logo printed onto any type of surface. The use of ink pens, vinyl, and other materials are all used to create the unique colors that are incorporated into many different advertising campaigns.
