Visual designer is a person who designs and creates visual art and works for communication of message using different media. Graphic design is the academic and career field whose activity is in creating graphical communication aimed at transmitting specific, meaningful messages to specific social groups, for specific goals. In today’s highly technological world where there is so much communication, Visual Communication has become an important part of every business process. It is considered as an important tool of mass communication.
The role of a visual designer should be very careful. He should be able to convey the message in a way that is easy to understand, attractive and compelling for the viewers. Their work deals with the selection of graphic design and image manipulation that is used in promoting a product, site or organisation. In addition to this, he also contributes his share in the creation of digital art and website designs. Visual designer should be skilled in combining technical and human knowledge for creating effective web and graphic designs.
The main job of a graphic designer is to create unique and creative idea that can be used to create product. He can use his skills to improve the aesthetic appeal of the product through innovative use of colors, content, shape and composition. He should be creative in arranging images, photos, illustrations and text in a way that it looks appealing. He is required to make creative representation of ideas and concepts on various media like film, print, poster and interactive media.
A digital designer is not confined to creating only images but can design websites, apps and software products as well. These jobs require creative thinking and innovative imagination along with technical knowledge and application of software. It is a growing area and is expected to grow in a rapid manner due to the increasing demand of web services. The main task of a visual designer is to create a user experience that makes a consumer feel pleasant while navigating to a particular site. He is also required to implement various solutions to problems of clients that help improve their productivity and enhance customer satisfaction.
Though most people think of visual designers as designers who create digital projects, there are a number of other types of visual designers that contribute in the process. Layout artists and level designers are two other important categories of visual designers. These professionals are responsible for drafting different layouts of digital projects. They give essential input in formulating final product designs and decide whether a certain layout is aesthetically acceptable or not. They use several tools like sketching tools, CAD software, and computer-aided design (CAD) software to help them come up with the best possible designs.
All the design principles mentioned above are important for designers to understand and use effectively. Designers are required to apply all the design principles to create creative and attractive product designs. The main thing that they must understand is that creativity and aesthetics are interdependent and they cannot be given complete focus separately. Hiring an excellent and experienced professional to work on your digital projects will ensure that the final product is well designed and presented in the best possible way.